In yesterday’s New York Times, there was an e-commerce article on the growth of the “Green” Online Publishing industry, fueled by increased ad revenues from “green” products and mainstream companies wanting to project a “green” image. So, mainstream media outlets such as the Washington Post have responded with “green” wings, such as sprig.com, which is intended to appeal to:
…the 95 percent of people who want to be 5 percent green,” said Jeanie Pyun, Sprig’s editor in chief. “Not the 5 percent of people who want to be 95 percent green.”
The site features:
food, fashion, beauty, home and lifestyle, with videos liberally mixed into each section. In the beauty section, a video features an eco-friendly manicure and pedicure, while in the food section, visitors can watch organic cooking demonstrations. The site will post about six new articles a day, written in a way one might characterize as Green Lite.
Hmmm…. not very appealing to me.
On the other hand, the article got me thinking, or anyway got me to thinking more about the reason why I blog on this subject, what I hope to get out of it, and what I would ever do if the opportunity came along to profit from it, and if so, under what circumstances. A lot of blogs sustain themselves by carrying advertisements. Let me just say right now that I do not have a problem with bloggers who do this; I understand people need to make a living and the internet right now is driven by advertising. However, I am determined not to ever become part of the marketing machine, whose goal after all, is to convince people to buy things they probably do not need.
And, I’m skeptical of all this bandwagon-jumping by publishers and corporations alike. I think it’s great that the environment is getting more attention. But as I’ve said in previous entries, I won’t be greenwashed and I’m wary of those who are.